08/04/2021 - Innovation and trends

Le Zen Bread : taste the serenity !

Eurogerm launches Le Zen – hemp and poppyseed bread. The motor behind this particular development has been to convey quiet and well-being, along with original and appropriate nutritional advantages.

Consumers need authenticity, simplicity, naturalness and some pleasure too… Le Zen – hemp and poppyseed bread – responds in every way to these needs with additionally some nutritional qualities linked to psychological and cognitive aspects. 

What makes this interesting for the bakery:

  • Bring some joy back to eating through humour and fun.
  • Promote an image of serenity: your head feeling good – your body feeling good… supported by an environmentally responsible product.
  • Tell people about hemp, an original product that is on « trend ».
  • Promote its nutritional qualities
  • Its excellent keeping qualities

As regards Nutrition: composition vetted for pleasure and health

It’s the blend of cereal ingredients and specific seeds: hemp, toasted hemp, blue poppyseed and sunflower, which give the value and nutritional claims to the Le Zen bread. 

Its nutritional benefit concerns the psychological and cognitive aspects linked to magnesium and zinc when the suggested recipe is strictly followed. Several seeds provide minerals, but hemp is particularly interesting for its contribution of magnesium and zinc. 

  • Fibre-rich
  • Source of magnesium: magnesium contributes to normal psychological functions.
  • Source of zinc: zinc contributes to normal cognitive function.
  • Nutri-Score A

As regards Pleasure: a unique taste suitable for everyday eating 

Under its golden crust, discover the beautiful open honeycombed Zen crumb, with a touch of amber, greyish with an even seed distribution.    

  • In the nose: poppyseed predominates – slightly malty and toasted - Hemp.
  • In the mouth: the crumb is fresh, slightly moist, so that the crunchiness of the seeds stands out. Its taste is a bit malty and toasted, with a hint of acidity – the initial mouthfeel is Poppyseed – with an aftertaste of Hemp.

As regards Practicality:  the PLAISANT ZEN CL mix, accompanied by a traditional production process (direct or delayed first proof), POS materials around hemp, designed for the bakery and consumers then to round it all off.

 

Le Zen: it is beautiful and healthy, and it’s good as well !

To place orders, you can contact your usual representative or contact@eurogerm.com