INNOVATION & TRENDS

Our capacity for innovation has become our brand image. Our customers know that they can have confidence in us and count on EUROGERM to imagine and develop their ingredients and creative solutions. Through its monitoring of products and markets, EUROGERM is able to inform customers on wheat-flour-bread-patisserie trends.

Innovation & trends

Innovation

Since 1989, at the forefront of trends, EUROGERM is thinking of and designing for “consumers”

Marketing expertise and trends in wheat, flour, bread and pastry - Eurogerm

Always ahead of time

We are motivated by presenting performing and innovative solutions. From the sourcing of raw materials to the characteristics of the final product, we are always looking to find a new, competitive and original idea for the products of tomorrow:

  • Maximise the quality potential of your flour
  • Improve the characteristics of your finished product
  • Give a unique stamp to your product
  • Develop your range and diversify your product offering
  • Optimise your manufacturing process
  • Add value to your knowhow
  • Respond to consumer expectations
Organic Doughnuts

Organic Doughnuts

Organic version for a real indulgent treat

Innovation - Soft Flat Roll Bread

Soft Flat Roll Bread

New extra-soft flat bread format for practical, appealing snacks

Innovation - Vegan Cookies

Vegan Cookie

Multipurpose ready to use mix for cookies, biscuits, or tart bases without the use of any animal raw materials

Innovation - Plaisant All-free

Plaisant All-free

Additive-free bread, without any gluten, lactose, egg, soya or sesame, made to recharge your batteries

Marketing expertise and wheat-flour-bread-patisserie trends - Eurogerm

Stick'n Prot

Delicious cereal and seed sticks for crunching, tasty, balanced and protein-rich

Marketing expertise and wheat-flour-bread-patisserie trends - Eurogerm

Croustimix Quicrock

Well-balanced mix of seeds and cereals for topping or inclusion (sesame, red quinoa, buckwheat)

Innovation - concept Top Bread

Concept Top Bread

Additive-free concept with a fast, efficient manufacturing process, for high quality, authentic looking products

Innovation - viennoiserie Nutria

Viennoiserie Nutria

For a balanced snack, morning goods products that get a Nutri-score A

Innovation - Le Zen

The Zen Bread

Hemp and poppy seed bread for a slice of serenity

Innovation - les Valentines

Les Valentines

An amazing fun and original treat!

Innovation - Gluten free brioche

Gluten free brioche

A brioche with such a fresh, delicate texture that you forget that it contains no gluten

Marketing Strategy

EUROGERM, observing consumer trends from a position of privilege

8 STRATEGIC PRIORITIES

With great thanks to our subsidiaries around the world and from our observations gained in different markets, we have identified and put together 8 strategic development priorities which incorporate our « consumer » vision and from which we can target solutions that best meet your needs.

Marketing expertise and wheat-flour-bread-patisserie trends - Eurogerm

New products designed to astonish, surprise, set themselves apart, stand out from the crowd.

ASTONISH

"To astonish and surprise..."
Marketing expertise and wheat-flour-bread-patisserie trends - Eurogerm

The trend refers to a responsible approach: organic, sensible, GMO free, palm oil free, fair, kosher, halal etc

ACT

"Organic, sustainable..."
Marketing expertise and wheat-flour-bread-patisserie trends - Eurogerm

This is necessary in the search for greater performance (freshness, shelf life, nutrition..) and for reduction (in costs, ingredients, fat, sugar..)

OPTIMISE

"A quest for performance and reduction..."
Marketing expertise and wheat-flour-bread-patisserie trends - Eurogerm

Growing demand for vegetable-based products, free from any animal-based raw materials (without milk or egg derivatives…)

COMMIT

"Plant-based products..."
Marketing expertise and wheat-flour-bread-patisserie trends - Eurogerm

Merging food with well-being, the trend encompasses healthy-based products, with increased nutritional values.

PRESERVE

" Merging food and well-being..."
Marketing expertise and wheat-flour-bread-patisserie trends - Eurogerm

Synonym for « indulgence », the trend brings together impulse products that people will really go for. Top of the list: to treat ourselves.

EXPERIENCE

"Impulse products, that people will really go for ..."
Marketing expertise and wheat-flour-bread-patisserie trends - Eurogerm

Often linked to allergies, increasing demand for «free from» products: gluten free lactose free, egg free.

PROTECT

"Gluten free, lactose free, eggs free..."
Expertise marketing et tendances blé-farine-pain-pâtisserie-traiteur - Eurogerm

While widely used, this term has no legal definition but it implied a demand for more natural, additive-free products.

REASSURE

"Natural products without synthetic additives..."

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