INNOVATION & TRENDS

Our capacity for innovation has become our brand image. Our customers know that they can have confidence in us and count on EUROGERM to imagine and develop their ingredients and creative solutions. Through its monitoring of products and markets, EUROGERM is able to inform customers on wheat-flour-bread-patisserie trends.

Innovation & tendances

Innovation

Since 1989, at the forefront of trends, EUROGERM is thinking of and designing for “consumers”

Expertise marketing et tendances blé-farine-pain-pâtisserie - Eurogerm

Always ahead of time

We are motivated by presenting performing and innovative solutions. From the sourcing of raw materials to the characteristics of the final product, we are always looking to find a new, competitive and original idea for the products of tomorrow:

  • Maximise the quality potential of your flour
  • Improve the characteristics of your finished product
  • Give a unique stamp to your product
  • Develop your range and diversify your product offering
  • Optimise your manufacturing process
  • Add value to your knowhow
  • Respond to consumer expectations
Doughnuts bio

Organic Doughnuts

Organic version for a real indulgent treat

Innovation - Soft Flat Roll Bread

Soft Flat Roll Bread

New extra-soft flat bread format for practical, appealing snacks

Innovation - Cookies Vegan

Vegan Cookie

Multipurpose ready to use mix for cookies, biscuits, or tart bases without the use of any animal raw materials

Innovation - Plaisant All-free

Plaisant All-free

Additive-free bread, without any gluten, lactose, egg, soya or sesame, made to recharge your batteries

Innovaion - Stick'n Prot

Stick'n Prot

Delicious cereal and seed sticks for crunching, tasty, balanced and protein-rich

Innovation - Quicrock

Croustimix Quicrock

Well-balanced mix of seeds and cereals for topping or inclusion (sesame, red quinoa, buckwheat)

Innovation - concept Top Bread

Concept Top Bread

Additive-free concept with a fast, efficient manufacturing process, for high quality, authentic looking products

Innovation - viennoiserie Nutria

Viennoiserie Nutria

For a balanced snack, morning goods products that get a Nutri-score A

Innovation - Le Zen

The Zen Bread

Hemp and poppy seed bread for a slice of serenity

Innovation - les Valentines

Les Valentines

An amazing fun and original treat!

Innovation - Brioche sans gluten

Gluten free brioche

A brioche with such a fresh, delicate texture that you forget that it contains no gluten

Marketing Strategy

EUROGERM, observing consumer trends from a position of privilege

8 STRATEGIC PRIORITIES

With great thanks to our subsidiaries around the world and from our observations gained in different markets, we have identified and put together 8 strategic development priorities which incorporate our « consumer » vision and from which we can target solutions that best meet your needs.

Marketing expertise and wheat-flour-bread-patisserie trends - Eurogerm

INNOVATION DIFFERENTIATION

"To astonish and surprise..."

Marketing expertise and wheat-flour-bread-patisserie trends - Eurogerm

SUSTAINABLE RESPONSIBLE

"Organic, sustainable..."

Marketing expertise and wheat-flour-bread-patisserie trends - Eurogerm

REFORMULATION PERFORMANCE

"A quest for performance and reduction..."

Marketing expertise and wheat-flour-bread-patisserie trends - Eurogerm

VEGGIE FLEXI

"Plant-based products..."

Marketing expertise and wheat-flour-bread-patisserie trends - Eurogerm

NUTRITION HEALTH

" Merging food and well-being..."

Marketing expertise and wheat-flour-bread-patisserie trends - Eurogerm

INDULGENCE SENSORY

"Impulse products, that people will really go for ..."

Marketing expertise and wheat-flour-bread-patisserie trends - Eurogerm

FREE FROM

"Gluten free, lactose free, eggs free..."

Expertise marketing et tendances blé-farine-pain-pâtisserie-traiteur - Eurogerm

TRANSPARENCY NATURALNESS

"Natural products without synthetic additives..."

Collections to stimulate creativity

Our marketing and design teams push back boundaries and operate as a team to imagine future developments. These products can be seen in the “Collections” that we offer on a regular basis to our customers: true sources of inspiration, suggestions for new products, prototypes. Each “Collection” presents a selection of products from our development work which meet consumer vision, market needs and production constraints.

Food goes green Collection #9 : Food goes green Collection #9 : Food goes green

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